Introducing Sonys best-ever OLED TV. with awe-inspiring contrast and our brightest-ever OLED picture. The BRAVIA XR A90J OLED TV. powered by the all-new Cognitive Processor XR. features next-generation technologies that redefine the viewing experience. Engineered for beauty inside and out. the A90J brings a premium. minimalist-inspired design that fits even the most sophisticated of aesthetics.